This is the next era of social media—built in Europe, run on our cloud, ruled by our laws. Users choose the content. Businesses control their brand environment. People control the algorithms.
Not Big Tech. Not ever.
eurosky
A handful of US giants control the world’s social media. Their algorithms enrage and addict. Illegal content and disinformation abounds. Their monopoly power strangles European innovation. They don’t pay their fair share of tax. Their owners mock European democracy and laws.
Social media is critical infrastructure, and a vital piece of the European tech sovereignty agenda. We need to regain structural control over our information ecosystems.
The Problem
Luckily, there are now strong alternatives to the Big Tech model. A new generation of ‘open social media’ ecosystems, built on ‘open protocols’, offer interoperability, user control over data and algorithms, and a shared foundation for developers. These open systems discourage the domination of any one company.
The AT Protocol, upon which the microblogging platform Bluesky is built, already has 36 million users. AT Protocol’s data are public, which means that European social media start-ups can build easily adoptable platforms for a large and quickly growing user base. This open system offers the opportunity to create a social web that works better for individuals, our democracies and our economies in ways that are unimaginable in the current model.
But to make this vision a reality, we need to build infrastructure.
The Opportunity
Eurosky is a new initiative to build shared European infrastructure, on the AT Protocol, that works across social media, search, news and e-commerce.
It will enable European entrepreneurs to scale quickly and compete with Big Tech, helped by shared tools seamlessly built in compliance with European digital laws.
It will enable the growth of a rich diversity of platforms—providing real competition and incentivising a race-to-the-top in user experience, as opposed to the current system, which has brought disinformation, polarisation and harm.
It will start to wrestle back the unchallenged digital power currently held by unaccountable corporations.
The Solution
With the right investment, we have the technology, skills, and popular momentum to deliver such infrastructure quickly and reliably. We have a plan for immediate action that can begin having an impact in 2025.
The World We Are Building
We are creating a new world, a new era for the social web. To provide a clear understanding of this new digital world, we offer vignettes that illustrate how life works there. This isn’t a utopian vision—we are keenly aware that democracy is often messy and that doesn’t magically fix our problems. But it is a much better world all the same.
Each vignette provides context and explains the improvements that this new world offers.
Our Approach
We believe social media should empower people, strengthen democracy, and fuel a thriving, globally competitive ecosystem of companies. That’s why we are building Eurosky with clear, ambitious goals.
Shared Infrastructure
Replace legacy Big Tech social media with shared infrastructure that supports a multiplicity of consumer products.
Interoperability
Support global interoperability with strong localization and sovereignty.
Powering Innovation
Enable entrepreneurs to build innovative products and services whilst reducing the barriers to regulatory compliance.
Contact Us
Interested in contributing to making Eurosky a reality? Reach out and we will be in touch shortly. We can’t wait to hear from you!